Welcome to Programa.
Our goal is to provide smarter, cheaper and more meaningful advertising solutions for suppliers.
Programa’s advanced product directory will allow professional designers to search, compare and organise architecture, design and building products in one place, and directly connected to their daily workflow.
Programa also allows the retail market to search, compare and enquire about products for their personal home renovation projects.
In this article, you'll learn how to use Programa to start promoting your products.
Here's an overview of the tasks we'll cover in this article.
- Create your account
- Set up your business profile
- Add your team
- Add your brands
- Add your products
- Pro Accounts
- Advertising & product upgrades
- Analytics and insights
Create Your Account
When you sign up as a brand for a Programa account, you're able to register with Google, Facebook or using your email address.
Setup Your Business Profile
When you log into your dashboard, navigate to your name and profile photo to find Settings and in My Account, complete the form fields including your profile photo, logo, cover image and business information.
Your business information will be displayed on your publicly visible business profile and will be linked to your products.
Add Your Team
If your business has multiple salespeople or an extended marketing team, you can add them to your account by navigating to Settings > People.
Simply click the 'Invite new people' button and follow the steps to add your team. Once you've done this they will immediately get an invitation sent and be able to access your account.
Once your team has been invited, you'll be able to check the status of their invitations on the People page. People who have been invited who have not yet accepted will be marked as 'invitation pending'.
Add Your Brands
Programa makes it easy for you to manage your product collection. If you're a retailer or distributor, you can add the brands you represent and connect products directly to your brands.
When you add brands to your account, your profile page will display your brands making it easy for users to search within your brands and find what they're looking for.
To add a new brand, navigate to Manage Brands and from there you'll see your collection of brands. Simply click the 'add new brand' button and a new window will appear for you to complete.
At Programa, we manage a central database of brands (to ensure brand consistency and integrity) so when you start typing the name of the brand you'd like to add and you'll start seeing a list of brands appear for you to choose from. If your brand is already listed, simply choose the brand and click save.
If your brand doesn't exist, complete the form and it will be sent for review. Once approved it will be added to your account ready for you to use.
Please note you need to add your brands before adding your products.
Add Your Products
Programa enables you to manage your product collection directly through the Brand Portal. Unlike other online product directories, Programa is almost entirely self-service so you can make changes quickly and easily.
When in your Brand Portal, navigate to Products and from here you'll be able to manage your products. There is no limit to how many products you can add, so you can add unlimited products for free.
Please note, you need to add your brands before adding your products.
To add new products individually, simply click 'add new product' and you'll then be directed to the product template.
If you'd like upload products in bulk, simply click the bulk products link, complete the form and one of our team will be in touch to help your upload your entire product collection.
Pro Accounts allow brands to access the full power of Programa. For $199 per month, you'll get full access to the Quoting dashboard where you can:
- Manage and respond to your quote requests
- See when your products have been added to moodboards and schedules
- Send proactive emails to designers who've added your products to moodboards and schedules
- More features will be added to the Pro Account throughout 2020
All Pro Accounts come with a free 30-day trial.
Advertising & Product Upgrades
Product Upgrades allow you to showcase your products to the right person, at the right time. For the first time on any product directory anywhere in the world, you can promote individual products for $1 per day for Feature ads, and $2 per day for Premium ads.
Benefits of product upgrades:
- Appear before free products in search results
- Your logo is displayed
- Additional branding and promotional benefits on product pages
- The most cost-effective advertising channel targeting A&D and non-professional audiences
- Self-service and easy-to-manage
- 30, 60 or 90 day options
Analytics and Insights
Programa offers the most advanced live product analytics of any directory in the world. Simply navigate to the Insights page and you'll see a summary of your insights. The three key analytics we track are:
- Impressions - each time your product is shown to a user.
- Engagements - each time a user engages with your product (eg: clicking on product page, scrolling through an image gallery, adding to favourites, adding to a moodboard, etc).
- Quotes - when you receive a quote request.